According to an article in Big Think, most decisions are based on emotion, not logic. In actuality, when we say “most” we mean almost all – surely way more than one might think.
Especially in dilemmas where the choices are equal in pros and cons, thus where there is no coercive logical argument in favour of any choice, humans reach to a decision only by means of emotion.
An example that easily comes to mind is the eternal agony of choosing what to eat from a menu. Relationships have suffered greatly by the extremely tiring procedure of picking a damn food from a vast ocean of numerous choices; and will continue to do so till the end of time. And let us not speak about choosing what to wear from a closet full of “baby, I have nothing to wear tonight” (we adore you girls <3).
This makes sense.
When the brain cannot argue in favour of a choice, but a choice must be made regardless, it needs to resort to an another source for help; and that source is the inexhaustible well of emotions.
In the above example, of choosing what to eat from a menu, most of the times there is indeed no logical argument for preferring a particular dish over another.
In that context, choosing between pasta bolognese and pasta aglio e olio can be an impossible problem for your logical brain alone to solve.
And this can become even worse, when, let’s say, after deciding that you indeed want pasta and what topping you want for it, you have to decide what variety of pasta you want; you want spaghetti, rigatoni, penne, fusilli, farfalle, campanelle, gnocchi, riccioli, ruote, lasagnette, tagliatelle, pappardelle, conchiglioni, lasagna? – to name just a few.
It’s interesting, that emotions are by default never wrong! When you don’t like someone, you don’t like them; period.
There is no why, no explanation, no elaboration. There’s just the dislike and is indisputable. The logical part of your brain may say that you should like them, and you may act as if you like them, but in reality you cannot like them, once your emotion have declared that this particular person is absolutely unlikable –or… unfuckable.
So, it would be better if you would let your emotions do the thinking for you –especially when thinking is not your thing.
Here you can read the original article on how decisions are largely emotional, not logical.